Category: Sport

In 2016, Casper mattress company created Insomnobot-3000, a late-night chat bot that keeps customers company when they can’t sleep. The bot operated from 11 p.m. to 5 a.m. and held conversations like a friend would. It also pulled $100 million in sales for Casper the first year, then doubled to $200 million in sales, as well as secured customers’ phone numbers for SMS marketing purposes. […]

Small businesses should think like large businesses and then act using the tools available to them. Data analysis may take place on a smaller scale – in a spreadsheet, rather than a custom-built system – but this analysis is still more valuable than simple hunches or preconceived ideas about who your best customer might be. If acting on that data means sending individual emails or […]