Month: October 2021

October 1, 2021

Customer Engagement Tips

In 2016, Casper mattress company created Insomnobot-3000, a late-night chat bot that keeps customers company when they can’t sleep. The bot operated from 11 p.m. to 5 a.m. and held conversations like a friend would. It also pulled $100 million in sales for Casper the first year, then doubled to $200 million in sales, as well as secured customers’ phone numbers for SMS marketing purposes. […]